05 - 08 September 2024 Cologne Germany
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Experience the Energy, Emotion, and Transformation at 
UPW Europe 2024 - Your Journey to Unleashing Your Potential Begins Here!

A Single Week, A Lifetime of Change
Unleash the Power Within - Your Transformation Awaits
UPW Europe 2024 is more than just an event, it's a catalyst for profound, lasting transformation. 

In just four days, you will:
Break Through Fear and Uncertainty
Face your fears head-on and break through the barriers that hold you back. Experience the liberating power of courage and self-belief.
Discover Your Passion
Uncover your deepest desires with laser-like clarity. Ignite the passion that will drive you towards your dreams.
Focus on Your Aspirations, Not Your Fears
Learn to channel your energy towards your true ambitions, not the fears that hinder you. Harness the power of focused intention to create the life you desire.
Equip Yourself for Success
Gain practical tools and strategies to shape your destiny. Empower yourself to lead the life you were meant to live.
Join us at UPW Europe 2024 and step into a future of limitless possibilities. Your transformation awaits
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TO THE GREATOR COMMUNITY

Personal video message from Tony Robbins

29 & 30 July 2022 - Lanxess Arena Cologne

#GROWTOGETHER

2 days of unstoppable growth - for all those who want to make more of their lives. At the biggest festival for personal development. Meet inspiring people from all over the world and let yourself be carried away by the energy of the community.
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Our premium partners

Your Journey at Unleash the Power Within: A Day-by-Day Guide
Day 1: Embrace Your Power - The Identity Shift
Firewalk Experience - Hosted by Tony Robbins
Begin your transformative journey on Day 1. Convert fear into power as you confront and shatter your limiting beliefs. Gain the essential skills to architect an extraordinary quality of life. A shift in identity awaits, setting the stage for lasting change and immeasurable growth.
Day 2: Propel Forward - Create Unstoppable Momentum
Hosted by Joseph McClendon III & Scott Harris
Day 2 is about closing the gaps in your life by getting laser-focused on what you truly value. Master Tony's ultimate success formula to gain momentum, change your approach, and achieve your most important outcomes.
Day 3: Transform Completely - The Day of Transformation
Transformation Day - Hosted by Tony Robbins
Day 3 equips you with the tools for sustainable success. Get focused, close the gaps, and follow through. Experience Tony's full transformation process to reclaim your true identity, overcome your greatest fears, and create a compelling vision for what you really want.
Day 4: Ignite Your Life - Ignite Your Energy & Vitality
Hosted by Joseph McClendon III & Scott Harris
Tony has unlocked the secret of sustained energy, enabling him to teach non-stop for 10-12 hours, sometimes more. His mastery of this powerful principle is key to driving transformative change and achieving an extraordinary quality of life. Day 4 is all about sharing these principles, empowering you to harness your own boundless energy and ignite your personal transformation.
YOUR CO-HOSTS
Joseph McClendon III and Scott Harris have been co-directing UPW events with Tony Robbins for years and are considered absolute experts in their field.
JOSEPH MCCLENDON III
Ultimate Performance Specialist
SCOTT HARRIS
Founder of Ultimate Expert & Ultimate Coach
READY FOR TRANSFORMATION?
Join us at UPW Europe 2024 and step into a future of limitless possibilities. Your transformation awaits!
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Breaking Language Barriers: Our Simultaneous Translation Service
Experience the Power of Transformation, No Matter Your Language
At UPW Europe 2024, we believe in the power of unity and the importance of understanding. That's why we're proud to offer simultaneous translation services for our attendees. 
Seamless integration
Our team of professional translators will be providing real-time translation of all sessions. Using state-of-the-art technology, we ensure a seamless integration of the translation service into your UPW experience. You won't miss a beat.
Languages Offered
We offer translation services in several languages, including Spanish, French, German, Italian, Russian, and Hebrew.
How It Works
Upon arrival, you'll receive a headset that will deliver the translated content directly to your ears. The translation is real-time, meaning you'll be able to follow along with the event as it happens.
BOOKING
For Silver and Gold ticket categories, you have the option to add the desired number of translation devices during your purchase. For Ultimate, Black, and Diamond categories, translation devices are available at no extra cost upon request - simply select the number of devices you need during checkout.
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GET YOUR TICKET NOW

SILVER

Upper Level

easy payment in 6 rates
799 € EARLY BIRD
999 € REGULAR
1,499 € LAST MINUTE
4 days UPW Europe 
Firewalk Experience
Event workbook
Post-UPW Workshop
Simultaneous translation bookable (GER, ITA, ESP, FRA, RUS, HEB)
BONUS: Recording package
BONUS: 4 video courses with Tobias Beck, Dieter Lange, Stefanie Stahl and Dr Stefan Frädrich
Offer ends on 24.04.
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GOLD

Lower Level

easy payment in 6 rates
1.199 € EARLY BIRD
1,499 € REGULAR
1,999 € LAST MINUTE
lower tier seating
4 days UPW Europe
Firewalk Experience
Event workbook
BONUS: Recording package
BONUS: 4 video courses with Tobias Beck, Dieter Lange, Stefanie Stahl and Dr Stefan Frädrich
Offer ends on 24.04.
Post-UPW Workshop
Simultaneous translation bookable (GER, ITA, ESP, FRA, RUS, HEB)
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ULTIMATE

Interior

easy payment in 6 rates
2.499 € EARLY BIRD
2,999 € REGULAR
3.499 € LAST MINUTE
Interior seating right behind Diamond
Gift bag
Drinks (non-alcoholic)
Snacks
4 days UPW Europe
Firewalk Experience
Event workbook
BONUS: Recording package
BONUS: 4 video courses with Tobias Beck, Dieter Lange, Stefanie Stahl and Dr Stefan Frädrich
Offer ends on 24.04.
Post-UPW Workshop
Simultaneous translation included (GER, ITA, ESP, FRA, RUS, HEB)
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Black

Exclusive Box

easy payment in 6 rates
3.799 € EARLY BIRD
4,499 € REGULAR
5.999 € LAST MINUTE
Exclusive Box
Gift bag
Drinks (non-alcoholic)
Catering (all meals)
VIP entrance
4 days UPW Europe
Firewalk Experience
Event workbook
BONUS: Recording package
BONUS: 4 video courses with Tobias Beck, Dieter Lange, Stefanie Stahl and Dr Stefan Frädrich
Offer ends on 24.04.
Post-UPW Workshop
Simultaneous translation included (GER, ITA, ESP, FRA, RUS, HEB)
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Diamond

Closest to Tony

easy payment in 6 rates
4.499 € EARLY BIRD
5,299 € REGULAR
6.499 € LAST MINUTE
Seating closest to Tony and stage
Diamond Lounge access
Gift bag
Drinks (non-alcoholic)
Catering (all meals)
VIP entrance
4 days UPW Europe
Firewalk Experience
Event workbook
BONUS: Recording package
BONUS: 4 video courses with Tobias Beck, Dieter Lange, Stefanie Stahl and Dr Stefan Frädrich
Offer ends on 24.04.
Post-UPW Workshop
Simultaneous translation included (GER, ITA, ESP, FRA, RUS, HEB)
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Money-Back Guarantee
You have the option to receive a refund of your ticket fee until the afternoon meal break on the second day of the event. If you're not satisfied by this point, please approach our on-site Customer Service booth. There, you'll receive a full refund of your ticket fee. Note that this guarantee is only valid until the afternoon meal break on Day 2 and must be claimed in person at the event. To receive the refund, you must return your workbook and name badge at the Customer Service booth.
Choose Your Experience: Black and Diamond Tickets
UPW Europe 2024 offers a range of ticket options to cater to your unique needs and preferences. Choose from our Black and Diamond tickets to enhance your event experience.
Black Ticket: An Elevated Experience
With a Black Ticket, you'll enjoy an exclusive and comfortable event experience. Your benefits include:
Exclusive Box
Step into your own sanctuary within the bustling event. Your exclusive box offers a premium view of the stage, allowing you to soak in every moment of Tony's powerful teachings in an intimate setting.
Drinks (non-alcoholic)
Quench your thirst with our selection of premium non-alcoholic beverages. From invigorating fresh juices to artisanal coffee, each sip is designed to refresh your senses and keep you focused on your transformative journey.
Catering (all meals)
Indulge in a culinary experience that's as extraordinary as the event itself. Our meals, catered directly to your private box, features a variety of dishes crafted with fresh, high-quality ingredients. Each bite is a testament to our commitment to nourishing your body as you empower your mind.
Diamond Ticket: The Ultimate Experience
For those seeking the ultimate UPW experience, the Diamond Ticket offers unparalleled benefits:
Seating Closest to Tony and Stage
Feel the electrifying energy of the event like never before with premium seating closest to Tony Robbins and the stage. Each word, each gesture, each moment is within your reach, creating an immersive experience that resonates deeply within you.
Diamond Lounge Access
Step into the exclusive Black Diamond Lounge, a serene oasis amidst the vibrant energy of the event. This private space, reserved for Diamond Ticket holders, is a testament to your commitment to personal excellence.
Drinks (non-alcoholic)
Refresh your senses with our selection of premium non-alcoholic beverages. From revitalising smoothies to specialty teas, our curated drink menu is designed to keep you hydrated and focused on your transformative journey.
Catering (all meals)
Embark on a gastronomic journey with our catering in the Black Diamond Lounge. Our expertly crafted menu features a range of delectable dishes, each designed to delight your palate and provide the nourishment you need for an intense, transformative event.
THE UPW EUROPE location
In 2024, UPW EUROPE will take place in Germany's most popular event location.
LANXESS arena, Willy-Brandt-Platz 3, 50679 Cologne
Travel Made Easy: Discover Cologne and Its Excellent Connectivity
Cologne, a vibrant city in the heart of Europe, is the perfect destination for UPW Europe 2024. Known for its rich history, dynamic culture, and welcoming atmosphere, Cologne offers an unforgettable experience for all visitors.
Effortless Travel
Getting to Cologne is a breeze, thanks to its excellent connectivity. The city is well-served by various modes of transport, ensuring a smooth and convenient journey for all attendees.
Air Travel
Cologne is easily accessible from major international airports. Cologne Bonn Airport (CGN) is just a short drive from the city centre, offering numerous domestic and international flights. Additionally, Düsseldorf Airport (DUS) and Frankfurt Airport (FRA) are within a comfortable train ride within 1 hour, providing further flight options.
Train Travel
Cologne Central Station (Köln Hauptbahnhof) is a major railway hub, with high-speed trains connecting Cologne to various German and European cities. Whether you're coming from Berlin, Munich, Brussels, or Amsterdam, you can enjoy a hassle-free train journey to Cologne.
Explore Cologne
Once you're in Cologne, take some time to explore the city. Visit the iconic Cologne Cathedral, stroll along the Rhine River, or enjoy the local cuisine. The city's efficient public transport system makes it easy to get around and see the sights.
Join us at UPW Europe 2024 in Cologne and experience a transformative event in a city that's easy to reach and hard to forget.
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FAQs - All information about the festival

Food & Drink

Can I bring my own food and drinks?

It is not permitted to bring food and drinks into the LANXESS arena. Exceptions apply to guests who are required to carry food and drink due to illness upon presentation of a medical certificate or appropriate identification.

What's for dinner?

Whether you're hungry or not, the LANXESS arena has a total of 33 stationary and mobile food stands (bratwurst, burgers, schnitzel, pizza, pasta, fries, etc.) offering a wide range of food on two levels, and we've also set up food trucks on the outdoor area for you! Vegetarians and vegans are also catered for!

Admission

Am I allowed to film or take photographs during the festival?

Photography with mobile phones is generally permitted at concerts and shows. In exceptional cases, however, these may be prohibited by the organiser. Professional photographic equipment, e.g. with interchangeable lenses, SLR cameras or tablets, is prohibited at all events. You will find more detailed information on taking cameras with you either on your admission ticket or on the respective event page on our website

Which items may not be taken onto the festival site?

Visitors to events are prohibited from carrying certain items in accordance with the Ordinance on the Construction and Operation of Places of Assembly (VStättVO-NRW) in conjunction with the Assembly Act (VersammlG), the First Weapons Act (WaffG) and the Narcotics Act (BtMG).

1. weapons of all kinds in accordance with the Weapons Act (WaffG) as well as projectiles, but also objects that can be used as weapons or projectiles or that by their nature are suitable for injuring persons or damaging property.
2. drugs of all kinds in accordance with the Narcotics Act (BtMG)
3. laser pointer
4. gas spray cans, corrosive or colouring substances (the ban on gas spray cans does not apply if irritants or active substances are approved as harmless to health, the objects are limited in range and spraying duration and bear an official test mark as proof of these requirements).
5. fireworks and other pyrotechnic articles (e.g. rockets, Bengal fire, smoke powder, flares, smoke bombs, sparklers, pressurised containers that are highly flammable, etc.).
6. materials that promote or increase the fire load (e.g. large quantities of paper, paper rolls, wallpaper rolls, confetti, etc., but also objects where highly flammable materials are distributed and ignited in such a way that a fire can start suddenly) and bulky objects such as ladders, stools, chairs, boxes, suitcases, etc.
7. food with the exception of sweets (sweets, gummy bears, biscuits, lollipops, Haribo, Tic Tac etc.) and baby and infant food
8. drinks of all kinds as well as bottles of all materials and cups, jugs, cans and glass (made of fragile, splintering or particularly hard material). Exceptions apply to guests who have to carry drinks due to illness. Upon presentation of a medical certificate or appropriate identification, up to 0.5 litres of PET and/or tetra packs may be carried. Catering for babies and small children is also exempt from the ban.
9. flags and banners may be brought into the LANXESS arena if the following criteria are met: a) a manufacturer's certificate is required in which the exact material designation, material composition and fire protection class are precisely listed. Fire protection class B1 is a prerequisite for taking along b) the edges must be rounded to avoid injuries c) the pole must be made of wood (easily breakable but not splintering material) and must not be longer than 1 m and the pole diameter must not be larger than 2 cm) any danger or visual obstruction of third parties must be ensured by proper and responsible handling e) banners, both commercially manufactured and self-made, must not exceed a maximum size of one square metre.
10. whistles or similar objects for producing loud sounds (e.g. gas pressure fanfares)
11. racist, xenophobic and right-wing extremist propaganda material
12. rucksacks and bags larger than DIN A 5, umbrellas, sticks (with the exception of sticks for the disabled) - may not be taken into the event rooms.
13. the use of photo/video cameras and other image and sound recording devices is generally not permitted at all events, with the exception of sports events for private purposes, but not for commercial use.

Corona

What corona regulations will there be at the festival?

There are currently no COVID-19 restrictions for this event. Please note any short-term adjustments.

Tickets

Are there cheaper tickets for students?

Yes for young people up to and including the age of 25, you can save 25% on your ticket order with the code Greator25! ID check at the entrance to the festival! Your student ticket is valid if you are 25 years old at the time of purchase.

Are vouchers also available for the Greator Festival?

There are no vouchers, but you can buy a ticket and give it as a gift, as the tickets are transferable.

How do I get my ticket?

We will send you your ticket by email.

What if I have lost my ticket/can't find the e-mail with my ticket?

If you have lost your ticket or cannot find the email, please contact our Customer Happiness Team at [email protected]

Can I transfer my ticket to a friend?

The tickets are transferable, so you can give them to another person without any problems! Student tickets may only be given to students or persons up to and including the age of 25.

What is ERGO ticket insurance all about?

As soon as you purchase at least one of the above tickets for the Greator Festival, you are automatically insured against the following events and will receive a full refund of your ticket price should one of them occur:
 - Unexpected serious illness, e.g. Covid-19
 - Pregnancy
 - Relocation due to a job change
 - Delay of public transport if this would cause you to miss more than half of the event
 - Serious accidental injury
 - Damage to your property
Of course, this insurance is already included in the ticket price - there are absolutely no costs for you! :-)

Location

Can I bring a child or baby to the event?

Unfortunately, babies and children under the age of 14 are not allowed at our festival, as the event is not designed for them and we do not offer childcare on site.

Will there be an emergency service on site?

Of course, we provide all the necessary security measures at the event, including an emergency service!

How do I travel?

The LANXESS arena is very easy to reach both by car and by public transport. Here you will find further information on how to get there and a detailed timetable.

When can I enter the festival site?

Admission & access to the festival site starts at 08.00 am.

Where can I park my car and how much does it cost?

The public car parks P1, P2 and P4 are located directly next to the LANXESS arena. These are open 24/7. You can access P1 and P2 via Opladener Straße and P4 via Gummersbacher Straße. The parking fee is EUR 1.30 per hour, which must be paid before leaving the car parks at the pay machines or at the car park attendant - on the third level of car park 1. However, you also have the option of paying the so-called "Arena rate" of EUR 5.50 in advance at the automatic pay stations. This avoids any waiting times at the pay machines after the end of the event. The "Arena tariff" is valid until 6:00 am the following day. Parking tickets can also be paid for at the parking ticket machines in the foyer of the Arena on level 03 (north).

What is the address of the festival site?

Lanxess Arena
Willy-Brandt-Platz 3
50679 Cologne

Am I allowed to smoke on the premises?

Smoking is generally prohibited in the LANXESS arena. A smoking area is available in the north-east.

Can I leave the premises during the event and come back later?

Of course you can leave the arena at any time during the festival. However, please check with our colleagues at the Infocounter North whether you need an exit ticket/stamp in conjunction with your ticket to re-enter the arena. In addition, at some events, re-entry into the arena can only be granted at certain times.

Are there fixed seats?

No, there is free seating at our events.

With Handicap

Which entrances can disabled persons use?

The LANXESS arena is barrier-free accessible: From Deutz railway station: along Opladener Straße via a pedestrian and cyclist bridge, which leads to a path between the multi-storey car park and the West shell development and leads to the north entrance of the LANXESS arena. The gradient of the bridge is less than 4 per cent. From Justinianstraße: Via the ramp running in the southern area of the western shell development to the south-west entrance of the LANXESS arena. The gradient of the ramp is also less than 4 per cent, and it is also flattened in front of the shops located there to create quiet areas. Furthermore, the above-mentioned path to the north entrance is also easily accessible from here, and a so-called serpentine path with a slight gradient has been laid out in the south area of the LANXESS arena, leading to the south-east and south-west entrances of the LANXESS arena.

Are there wheelchair spaces in the Mainstage Area of the Lanxess Arena?

Suitable seats for our disabled guests are located on our main foyer level in the lower tier/premium seats. The only barrier-free areas are the wheelchair areas, also on the main foyer level. If you are visiting us with an accompanying person (not necessarily free of charge), we will of course provide an additional seat in the immediate vicinity.

Are all stages at the event barrier-free?

The main stage, where our highlight events such as the opening & closing events and the concert take place, offers suitable seats for disabled guests. However, we also have a stage or individual areas that are only accessible by stairs. However, your companion will receive the same ticket as you for free so that you have support on site. Of course, you can also contact people from the Greator team at any time and we will support you!

As a person with a disability, can I bring a companion with me? (What rules apply to the accompanying person?)

Accompanying persons of a person with a disability get the same ticket as you for free to support you!

Are there special car parks for people with reduced mobility?

Disabled parking is available in the underground car park P3 of the LANXESS arena. From there you can use the lift on the north-east side to reach each of the four levels of the LANXESS arena. The maximum headroom is 1.90 metres.

Questions about the event

When does the event start?

Friday & Saturday our programme starts at 10.00 am, admission starts at 08.00 am!

When does which speaker perform? What is the line-up?

Our agenda for the respective days is not yet finalised and ready to be announced. However, we will of course keep you up to date and share any news with you directly!

When does the event end on Saturday?

The speakers' night on Saturday evening ends at around 11.00 pm / 11.30 pm. Times may vary slightly.

Do I have to register for the workshops & seminars in advance?

Yes, the seminars & workshops require prior registration. As soon as the workshop and seminar programme is finalised, you will receive an email from us to register for it. So please keep an eye on our emails! If you don't get a place, you can still try to take part in the seminars or workshops and we will check on site whether there are any cancellations and whether you can take part.
OUR GIFT

Can't be there live?

We will miss you! But hey, we won't leave you alone. With the Livestream ticket you can free of charge to the opening event and bring a little festival feeling into your living room for 1.5 hours. Simply register here:
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